Ofcom has recommended that 15 connected TV platforms be designated as regulated television selection services under the Media Act 2024's online prominence regime . The list includes household names like Amazon Fire TV OS, Android TV, Apple TV OS, Google TV, LG WebOS, Roku OS, Samsung Smart Hub, and Sky Q . A IPTV SERVICE on these platforms must ensure PSB content is prominent. The pattern that keeps showing up is regulation shaping the IPTV market.
The 700,000 Active Users Threshold
Ofcom has deemed that a platform must have at least 700,000 active users to be considered as having a "significant number of users" for designation . This is based on the number of devices installed in UK homes which have been actively used in the last year. A IPTV SUBSCRIPTION UK provider on these platforms must comply with prominence obligations. The designation will only apply to versions available on the market from July 2025 onwards .
The Media Act's New Requirements
The Media Act 2024 introduced essential new rules to help make public service content easier to find and discover on the connected TV platforms that people increasingly use . For the first time, providers of the most-used connected TV platforms must make sure that BBC iPlayer and other PSB TV players are available and prominent on their platforms . IPTV SERVICE providers must comply with these obligations.
The Ofcom Code of Practice
The proposed Code of Practice includes requirements that designated PSB player apps should be immediately visible and generally appear within the first nine tiles on app menus; when public service content is most relevant to a user search, it should be the most prominent result; and public service content should be clearly attributed to the relevant PSB player . The Code also includes accessibility requirements .
What This Means for IPTV Viewers
For IPTV UK viewers, this means BBC iPlayer, ITVX, and other PSB apps will be visible and easily accessible. The regime ensures that viewers can continue to find public service content as viewing habits shift online . IPTV SUBSCRIPTION providers on regulated platforms must ensure these designated services are prominent and discoverable.
The Ofcom Verdict
Ofcom's designation of 15 connected TV platforms ensures PSB content remains prominent on IPTV services. A IPTV SERVICE provider operating within this framework delivers a regulated, trustworthy experience. Your IPTV SUBSCRIPTION UK is protected by this regulatory framework. The prominence regime ensures you can find public service content. Regulation builds consumer confidence.